![]() ![]() The cities ranged from New York to Sydney to Berlin, and the product was primarily white and black with gold lettering. (Don’t think so? Ask the people in line: “No, I’m not selling whatever I buy-it’s art!” said one at a previous store.) Last weekend he unveiled the Mona Lisa of his pop-up project: 21 international stores, each near identical, filled with branded product. His greatest non-musical success in this arena has to be the merchandise pop-up shop model he’s turned from commercial exercise into some kind of social experiment–cum–art project. ![]() The easy takeaway from the many floating stage pictures is that West knows how to create a mood, how to quite literally set the stage to show off his many talents in their best light. Chances are your Instagram feed was flooded last night with golden-lit snaps from the first night of Kanye West’s Saint Pablo tour.
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